Hi, I'm Margaret. "I've always liked talking to people, initiating that creative 'spark' is my passion and mission."
If you’ve looked through my portfolio, you’re now wondering what the rest of the story is. Creating a beautiful space and respecting the products that make up that space is where my head and heart lie. I have excellent communication and leadership skills focused on motivating others to realize a common business objective. I’m now at a point to start a new adventure in my field of expertise, which is a passion for Home & Shelter in all media.
To succeed in this business, and it is a business, you have to develop customer-focused brand stories that deliver a consistent and relevant experience. Solid creative, excellent photography, stellar graphic design provide the foundation for successful art direction. Without these components, it’s difficult to create the customer-focused brand stories that excite the shopper and invite her back time and time again. I will say it takes a focused team that’s determined to meet a challenging business strategy, and the creative component in this case was key.
The corporate manager side of being a Creative Director includes account management, working with production departments, gathering requirements from buyers, vendors/retail partners, project management in print and online media. Building strong partnerships is key, because yes, it’s a challenge to stay on deadline and keep it all within budget. And we all agree, meeting sales expectations, and supporting merchandise strategies is the ultimate goal.
These are the brands that required a 360 degree approach:
Bed Bath & Beyond - Campus Ready campaign 2017
Party City - Halloween campaign 2017
Hotel Collection - Luxury Textiles Brand Only@Macy’s
INC - Millennial Textiles Brand Only@Macy’s
Martha Stewart Collection - Total Home Brands Only@Macy’s
kate spade new york Only@Macy’s
Furniture, Mattresses and Rugs Only@Macy’s
Kitchen, Tabletop, Bedding, Bath, Utility - Multi-Vendor Brand Management
Career
Vice-President - Creative Director | 2016-Present Kreber, Columbus, OH
I lead a very talented team of designers, photographers, and fashion/home stylists. On any given day the team toggles between the timely demands of new business proposals, developing new creative strategies for current clients - CRM, and photo content creation for e-com, instore display and direct mail.
Vice-President - Home Creative Director | 2013-2016
Macy’s NYC
Managing up to 25 staff members at any given time, plus outside vendors.
Overseeing all levels of creative and production through completion on a national level.
Maintaining creative budgets of up to $2 million, and meeting expectations.
Creative Director | 2004-2013 Macy’s NYC
Managing up to 15 staff members.
Overseeing all levels of creative through print production on a national level.
Art Director | 1998-2004 Rich’s/Macy’s in Atlanta
Managing up to 10 staff members.
Overseeing all levels of creative for the home store. On a local level.
Awards & Honors
Spring 2015 Make Magic Award
Making magic with Innovation and Ideas
2012 Annual Make Magic Award
Making Magic Through Giving
2012 Annual Make Magic Award
Making Magic Through Results
2012 Annual Make Magic Award
Making Magic Teamwork
2011 Annual Make Magic Award
Making Magic Through Giving
2006 Annual Make Magic Award
Making Magic by being a Positive Player