Leadership campaign highlighting the best of Ohio to attract talent from coast to coast.
Holiday campaigns highlighting two key gift giving times of year, Easter and Mother's day. The strategy behind these videos was to introduce a social campaign, using Facebook and Instagram as the platform.
Our digital strategy is simple, what the customer knew in print translated into an omni channel experience. The best customers shop all channels, leading with digital first was a complete rethink in the shopping experience. The idea was to develop something unique, inviting a new shopper into the "store."
Our digital strategy is simple, what the customer knew in print translated into an omni channel experience. The best customers shop all channels, leading with digital first was a complete rethink in the shopping experience. The idea was to develop something unique, inviting a new shopper into the "store."
Product guide concepts for the 2018 catalog. Celebrating 150 years with a mix of photography and graphic treatments.
Using stop motion animation of products in ‘action’ was placed through-out the online content, to excite and educate the customer. By strategically placing these graphics within the promotional content, it helped hold the customer’s attention as she ‘clicked’ through the site and increased sales.
This is a sampling of national media in top publications featuring Macy’s Home Merchandise.
Marketing to the ‘Millennial’ customer is an important retail strategy for most companies. Understanding the ‘why, when and where’ of their shopping habits, was and is a focus when discussing this future Macy’s customer. Here is a sampling of Millennial Direct Mail targeted to our Bridal Registry customer.
Inspired Ideas for the Home, this online experience features an interactive guide of our best-loved brands, Home decorating trends and immediate shopping capabilities.
This first of it’s kind catalog...exceeded sales plan. And became a best practice of home catalogs to come.
Brand ‘right’ photography and art direction is featured here. This type of sampling is used as a ‘best practice’ for both inside and outside photo studios. Meeting this photo direction and using just a ‘touch of magic’ is required to meet the Macy’s Brand expectation.
The Martha Stewart Collection is just one of the top vendor partnerships that is part of the Macy’s National Brand. This relationship is based on strong sales results. This National Campaign, is managed using all media types in order to promote this brand. This brand has become a ‘customer favorite’ and is signed throughout the store, it will soon celebrate it’s 10 Anniversary proclaiming it’s success.
Our Home Sale catalogs are the bread and butter of our business strategy. These catalogs are mailed twice a year, and are used to excite the customer with newness and trend ideas. I’m proud to say that during a challenging 2015 year in retail, these books exceeded sales plan, both online and instore! Confirming the theory that home is still ‘her’ most important space, day in and day out. Our mission is simple, that’s to keep her surrounded with the things she loves.
Gift giving happens twice a year in our minds when it comes to home goods, that’s specifically Mother’s Day and 4th quarter. This is our time to excite our customers with luxury brands at a ‘Friends & Family’ price point. These books are themed and shot with ‘magic’ in mind. The images and photo styling are refined and enhanced so each page has it’s own story, and each vendor has their own space to shine. These are the books ‘everyone’ wants to work on!
Macy’s is known for it’s luxury linens with its own private brands. Hotel Collection is a featured brand name. Several times a year we feature this brand in a direct mail campaign. We call it our 5-star luxury brand, with a combination of luxury bedding, tabletop and utility.
Our digital strategy is simple, what’s featured in-store is also promoted online. The best customers shop all channels, whether she comes in-store to check ‘it’ out and then goes home to purchase is not an issue. But making sure she has the best experience either place is the key. Pushing for success in both channels is the ultimate goal, and being able to take customer feedback and adjust quickly is what makes shopping satisfying. We pride ourselves on being good listeners.
